Hi Moonfishies! You might be wondering what our motto "Feel Beautiful, Do Good" means. One of the things that we here at Moonfish feel very passionately about is giving back. That's why we donate a percentage of sales each season to a good cause. This Fall, a portion of the proceeds from our Fall 2016 pop up will go to Girl Effect (http://www.girleffect.org/). Girl Effect is an independent non-profit organization which focuses their efforts to end global poverty by empowering adolescent girls through education and opportunity. Please read more about their efforts by visiting the link below and checking out their inspirational videos. Have fun shopping at our Fall sale...you can leave with lovely goodies for yourself and feel great about your purchases at the same time! Feel Beautiful, Do Good.